Project Pacific Optical Company adopts framing and transparency as metaphors. Focusing on perspectival orientation and lighting, lines between the inside and outside are blurred, creating an inviting passage into and beyond. WOWWOWWOW dispenses with the traditional sit-down experience and initiates one that allows the customer to proactively explore the space, peruse and try on frames.
 

*Winner of the Top Prize, Interior Design Confederation Singapore (IDCS) Awards

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Concept   |   Design   |   Build   |   Branding