OF - CONCRETE™
Interactive Digital Experience
“Of-Concrete™” is an interactive online art experience that is conceived in response to the worldwide COVID-19 pandemic. The programme brings to the masses the art auctioning industry, simulating the interface and conditions of an online live auctioning platform but complicated with a twist: that the auctioned pieces are to be made into concrete over the course of the auction.
“Of-Concrete™” offers a unique personalised experience to every user. The auction puts up for ‘sale’ celebrated art pieces across the 16th to 18th centuries that progressively transform into concretised versions of themselves. The Auction allows the audience
to ‘buy’ the pieces through a simulated bidding process, allowing the participants to appropriate the pieces
and own a part of the artwork’s essence.
Through its digital presentation, “Of-Concrete™” aims to educate and entertain its audiences. It gives members of the public the means to appropriate art, thereby empowering them and expunging barriers of entry. It allows anyone regardless of their resources to participate in an immersive one-of-a-kind experience.
Concept | Design | Build | Digital Experience